Iceberg — stated reason on top, real stakes underneath
The board wanted to repair the vendor. The founders fired it and bet the company on running their own warehouse.
① Stated reason: vendor SLAs② Real stake: 60% of margin
Decision Files
Where understanding leads to better outcomes.
Learn from people who’ve been there. Our independent analysts break down the decision and the process in concise visual frameworks — the context, what’s at stake, the criteria and emotions — to highlight what mattered.
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The case docket
5 files · more in productionGap — the scorecard vs. what decided it
Security Logging Replacement: When Selection Criteria Fail to Differentiate
Nine months of diligence, two trials, sixty hours of scorecards — and the winner was picked in one meeting, on the line item weighted at 10%.
Outcome
Decided on the 10% criterion
Campfire — the story told and retold
When the Loudest Customer Story Wins the Room
The loudest account in the pipeline wanted to steer the roadmap. Was it the market talking — or just the best storyteller?
Outcome — pending
What would you do? →The method: real decisions, mapped visually.
An analyst interviews the person who made the call and keeps the doubt in — the weak evidence, the disagreement, the option nearly taken. The decision is mapped to the visual framework that names its pattern, and underneath, every file carries the same eight sections — so files can be compared, searched, and reused. More on how files are made →
Decision questionStakesSignals forSignals againstMissing evidenceAlternativesOutcomeCounterpoint
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